{"id":1673,"date":"2021-03-11T06:11:00","date_gmt":"2021-03-11T06:11:00","guid":{"rendered":"https:\/\/unybrands.com\/resource\/press\/wanted-amazon-sellers-built-for-speed-and-scale\/"},"modified":"2022-10-24T13:33:31","modified_gmt":"2022-10-24T13:33:31","slug":"wanted-amazon-sellers-built-for-speed-and-scale","status":"publish","type":"press","link":"https:\/\/www.unybrands.com\/de\/resource\/press\/wanted-amazon-sellers-built-for-speed-and-scale\/","title":{"rendered":"Wanted: Amazon Sellers Built for Speed And Scale"},"content":{"rendered":"<br \/>\n<b>Notice<\/b>:  Undefined index: custom_author in <b>\/opt\/wp\/html\/wp-content\/themes\/unybrands\/packages\/content\/section-library\/hero\/hero-post\/filters.php<\/b> on line <b>5<\/b><br \/>\n<section data-key='section-1' style='--core-spacing-top: 170' class='core-section core-section-hero-post hero-post spacing-top-custom spacing-bottom-large js-core-section-hero-post'><div class=\"headline\">\n\t<div class=\"wrapper medium\">\n\t\t<div class=\"info\">\n\t\t\t\n\t\t\t<span class=\"date\">Mrz 11, 2021<\/span>\n\t\t<\/div>\n\n\t\t<h2 class=\"heading-2\">Wanted: Amazon Sellers Built for Speed And Scale<\/h2>\n\n\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"content \">\n\t<div class=\"wrapper xlarge has-text\">\n\t\t<aside class=\"sidebar\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"head \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h2 class=\"name\">\n\t\t\t\t\t\t\t\t<span>Written by<\/span>\n\t\t\t\t\t\t\t\t<strong>unybrands<\/strong>\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"description\">\n\t\t\t\t\t\t\t<p>\u6211\u4eec\u7684\u4f7f\u547d\u662f\u5851\u9020\u4e0b\u4e00\u4ee3\u7535\u5b50\u5546\u52a1\u3002 \u4e3a\u5b9e\u73b0\u8fd9\u4e00\u70b9\uff0c\u6211\u4eec\u6b63\u5728\u6536\u8d2d\u3001\u63d0\u5347\u3001\u52a0\u901f\u53d1\u5c55\u4e9a\u9a6c\u900a\u7ad9\u5185\u5916\u7535\u5546\u54c1\u724c\u3002 \u4e0e\u6211\u4eec\u4e00\u8d77\uff0c\u54c1\u724c\u53ef\u4ee5\u8fbe\u5230\u65b0\u7684\u9ad8\u5ea6\uff0c\u5e76\u5728\u7ade\u4e89\u8005\u4e2d\u4fdd\u6301\u9886\u5148\u5730\u4f4d\u3002 \u6211\u4eec\u4fe1\u5fc3\u5341\u8db3\uff0c\u56e0\u4e3a\u6211\u4eec\u5177\u5907\u4e30\u5bcc\u7684\u7ebf\u4e0a\u96f6\u552e\u3001\u6d88\u8d39\u54c1\u548c\u5e76\u8d2d\u65b9\u9762\u7684\u7ecf\u9a8c\u3002<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"share\">\n\t\t\t\t<h3 class=\"label\">Share This Article<\/h3>\n\t\t\t\t<div class='core-component core-component-social-media-icons social-media-icons style-primary js-core-component-social-media-icons'><span class=\"title\">Follow +<\/span>\n<ul class=\"list\">\n\t<li class=\"item\">\n\t\t<a\n\t\t\thref=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.unybrands.com\/de\/resource\/press\/wanted-amazon-sellers-built-for-speed-and-scale\/\"\n\t\t\ttitle=\"Share on 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fill=\"currentColor\"\/>\n<\/svg>\n\n\t\t<\/a>\n\t<\/li>\n\t<li class=\"item\">\n\t\t<a\n\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.unybrands.com\/de\/resource\/press\/wanted-amazon-sellers-built-for-speed-and-scale\/\"\n\t\t\ttitle=\"Share on Facebook\"\n\t\t\ttarget=\"_blank\"\n\t\t\trel=\"noopener noreferrer\"\n\t\t\tclass=\"link js-popup\">\n\t\t\t<svg viewBox=\"0 0 8 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2.4445 4.74047H0.592651V7.05528H2.4445V13.9997H5.53092V7.05528H7.77907L8.00006 4.74047H5.53092V3.77577C5.53092 3.22311 5.64944 3.00436 6.21919 3.00436H8.00006V0.11084H5.64944C3.42969 0.11084 2.4445 1.02693 2.4445 2.78156V4.74047Z\" fill=\"currentColor\"\/>\n<\/svg>\n\n\t\t<\/a>\n\t<\/li>\n<\/ul><\/div>\n\t\t\t<\/div>\n\t\t<\/aside>\n\n\t\t\t\t\t<div class=\"text\">\n\t\t\t\t<div class='core-component core-component-rich-text rich-text js-core-component-rich-text'><p><img decoding=\"async\" src=\"https:\/\/unybrands.com\/wp-content\/uploads\/2022\/10\/ampress-1.webp\" alt=\"amazon\"><\/p>\n<p><span style=\"font-family1: object-sans-regular;\">As with everything associated with Amazon, the numbers defy the imagination. Here are a few: Just over a million third-party sellers have joined the platform since Jan. 1, putting the total global number of them north of 3.3 million. And those 3.3 million accounted for about 50 percent of Amazon\u2019s 2020 net revenue of $386 billion.<\/span><\/p>\n<p><span style=\"font-family1: object-sans-regular;\">So it shouldn\u2019t be too hard to find just a few of them to snap up with a $25 million war chest. Miami-based startup unybrands is about to go shopping with that cash for a basket of small, authentic brands. CEO Ulrich Kratz has put together not only that finding, but he has assembled a team of consumer products, M&amp;A and online retailing veterans. While not restricted in any way, Kratz said the typical target of his \u201cbuy, build and boost\u201d formula would be an Amazon seller doing $1 million to $5 million in sales offering a consumer product that is priced between $15 and $50.<\/span><\/p>\n<p><span style=\"font-family1: object-sans-regular;\">\u201cSo we are looking for companies that attract consumers that value something that&#8217;s of high quality, that focus on sustainability, that are ultimately healthy, and use clean ingredients and clean production methods,\u201d Kratz said in a recent interview with PYMNTS. \u201cWe are creating a fully integrated platform that actually allows these smaller, authentic brands to thrive with the benefits of scale,\u201d the former Goldman Sachs banker said. \u201cWe&#8217;re very selective in what we buy and we really care about the founders we buy from and we want to give them a solution that makes them happy and allows us to take their brands to new heights.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/unybrands.com\/wp-content\/uploads\/2022\/10\/rectangle-58-2.webp\" alt=\"focusing on 8 consumer categories\"><\/p>\n<h3><span style=\"color1: #000000; font-family1: object-sans-regular;\">Focusing On 8 Consumer Categories<\/span><\/h3>\n<p><span style=\"font-family1: object-sans-regular1;\">In light of the founders&#8216; own professional backgrounds and the benefits of scale and supply chain leverage they can achieve, unybrands is focusing on eight product categories to start.<\/span><\/p>\n<p><span style=\"font-family1: object-sans-regular;\">On the consumables front, which involves anything used up within two weeks, Kratz said they\u2019re looking at personal care, pet care, household products and supplements. At the same time, they are also interested in hardline sellers of durable items with the juvenile and baby, sports and fitness, garden and outdoor, and lifestyle and arts segments.<\/span><\/p>\n<p><span style=\"font-family1: object-sans-regular;\">\u201cFrom a strategic perspective, we want to build and develop consumer brands and we want to do that on Amazon, and we want to do that off Amazon too,\u201d he said of his company\u2019s targeted, coherent strategy. \u201cI don&#8217;t think you can do it like a \u2018Jack of all trades\u2019 in every category, so we picked eight that we all have personal history in.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/unybrands.com\/wp-content\/uploads\/2022\/10\/rectangle-59-2.webp\" alt=\"big is out\"><\/p>\n<h3><span style=\"colo1r: #000000; font-family1: object-sans-regular;\">Big Is Out, Small And Authentic Is In<\/span><\/h3>\n<p><span style=\"font-family1: object-sans-regular;\">If Kratz was buying businesses five or 10 years ago, he would have been looking for big number one players with the biggest sales, manufacturing footprints and big TV advertising budget. But in today\u2019s environment, he said customers don&#8217;t want big brands anymore, and they aren\u2019t watching ads on TV any more either.<\/span><\/p>\n<p><span style=\"font-family1: object-sans-regular;\">\u201cThey want small authentic brands and they want to be able to see what the experience was that other customers had with [a particular] product,\u201d he said, pointing to the super popular and powerful personal reviews and comments that consumers post.<\/span><\/p>\n<p><span style=\"font-family1: object-sans-regular;\">As much as unybrands is happy to take on direct-to-consumer (DTC) sellers, or those working with Walmart.com or eBay, more times than not these days, small consumer growth companies have already launched and developed their presence on Amazon.<\/span><\/p>\n<p><span style=\"font-family1: object-sans-regular;\">\u201cI think at the moment, Amazon is just a very efficient, fast-growing marketplace and I would say almost all players that we come across that play the marketplaces have a majority of sales on Amazon,\u201d he said. \u201cBut ultimately, we just want to satisfy customer demand. Where we make the sale, to me, is less relevant as long as we make the sale and satisfy the customer.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/unybrands.com\/wp-content\/uploads\/2022\/10\/rectangle-60-1.webp\" alt=\"satisfy the owners\"><\/p>\n<h3><span style=\"color1: #000000; font-family1: object-sans-regular;\">And Satisfy The Owners<\/span><\/h3>\n<p><span style=\"font-family1: object-sans-regular;\">On the buy-side, Kratz said some founders simply aren\u2019t ready to sell their company and make that very clear. Others, however, have looked at the language and regulatory obstacles involved in expanding internationally and are fully ready to sell, with some looking to be paid up front while others are happy to hang around for a larger cut of the long-term gains.<\/span><\/p>\n<p><span style=\"font-family1: object-sans-regular;\">When we approach people, we&#8217;re not looking to do a deal in the next quarter,\u201d Kratz said, \u201cwe&#8217;re really looking to build a relationship with a founder and know that we&#8217;re there for an exit when it&#8217;s the right time for them.\u201d<\/span><\/p>\n<p><span style=\"font-family1: object-sans-regular;\">In the meantime, Kratz said he is focused on successfully putting the $25 million to work so that it follows three important guidelines.<\/span><\/p>\n<p><span style=\"font-family1: object-sans-regular;\">\u201cWe want to buy the right assets. We want to invest in the assets we buy. And then we want to invest in our team and our platform,\u201d he said.<\/span><\/p>\n<p><span style=\"font-family1: object-sans-regular;\">For a six-month-old company that was created and launched during the pandemic, Kratz said his goals for 2021 are pretty straightforward.<\/span><\/p>\n<p><span style=\"font-family1: object-sans-regular;\">\u201cFor me, the milestone really is, do 20 good acquisitions this year, build our platform and reach the hiring goals we have.\u201d<\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t<\/div>\n<\/div>\n\n<svg viewBox=\"0 0 775 925\" class=\"hero-single\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g filter=\"url(#filter0_f_3556_10299)\">\n<ellipse rx=\"193.956\" ry=\"98.5992\" transform=\"matrix(-0.281512 -0.959558 0.965649 -0.259849 510.697 336.187)\" fill=\"#1F7CF8\"\/>\n<\/g>\n<defs>\n<filter id=\"filter0_f_3556_10299\" x=\"0.921875\" y=\"-251.703\" width=\"1019.55\" height=\"1175.78\" filterUnits=\"userSpaceOnUse\" 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class=\"infos\">\n\t\t<div class='core-component core-component-rich-text rich-text style-light js-core-component-rich-text'><h2 class=\"display-1\" style=\"text-align: center;\">Ready to sell?<\/h2>\n<p class=\"text-large\" style=\"text-align: center;\"><strong>Not only do we understand the power, growth potential and value of e-commerce brands on and off Amazon &#8211; we have years of experience in buying, integrating and building digital brands at a fast pace.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href='https:\/\/unybrands.com\/contact\/' title='Talk to an Expert' class='core-component core-component-button button style-primary js-core-component-button'><span class=\"button-wrapper\">\n\t\t\n\t\t<span class=\"button-text\">Talk to an Expert<\/span>\n\t<\/span><\/a><\/p><\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"background\">\n\t<figure class='core-component core-component-image image ratio-none js-core-component-image'><picture>\n\t\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/10\/careers-1280x578.webp 1280w\"\n\t\ttype=\"image\/webp\"\n\t\/>\n\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/10\/careers-1280x578.jpg 1280w\"\n\t\t\t\t\ttype=\"image\"\n\t\t\t\/>\n\n\t<img\n\t\tdata-src=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/10\/careers-1280x578.jpg\"\n\t\talt=\"\"\n\t\t\t\t\twidth=\"1280\"\n\t\t\t\t\t\t\theight=\"578\"\n\t\t\t\tloading=\"lazy\"\n\t\tclass=\"img js-lazyload\"\n\t\/>\n<\/picture><\/figure>\n<\/div><\/section>","protected":false},"template":"","resource":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wanted: Amazon Sellers Built for Speed And Scale - unybrands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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