{"id":2874,"date":"2022-07-18T09:27:09","date_gmt":"2022-07-18T09:27:09","guid":{"rendered":"https:\/\/www.unybrands.com\/resource\/blog\/e-commerce-content-marketing\/"},"modified":"2023-07-13T18:46:22","modified_gmt":"2023-07-13T18:46:22","slug":"e-commerce-content-marketing","status":"publish","type":"blog","link":"https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/e-commerce-content-marketing\/","title":{"rendered":"Top 6 Steps to Create a Killer E-Commerce Content Marketing Strategy"},"content":{"rendered":"<section data-key='section-1' style='--core-spacing-top: 170' class='core-section core-section-hero-post hero-post spacing-top-custom spacing-bottom-large js-core-section-hero-post'><div class=\"headline\">\n\t<div class=\"wrapper medium\">\n\t\t<div class=\"info\">\n\t\t\t\n\t\t\t<span class=\"date\">7\u6708 18, 2022<\/span>\n\t\t<\/div>\n\n\t\t<h2 class=\"heading-2\">Top 6 Steps to Create a Killer E-Commerce Content Marketing Strategy<\/h2>\n\n\t\t\t\t\t<span class=\"time\">Time to Read: 3-5 Minutes<\/span>\n\t\t\t<\/div>\n<\/div>\n\n\t<div class=\"media\">\n\t\t<div class=\"wrapper full no-padding\">\n\t\t\t<figure class='core-component core-component-image image ratio-none js-core-component-image'><picture>\n\t\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/08\/1-Title-Blog-Image-1-1280x836.webp 1280w\"\n\t\ttype=\"image\/webp\"\n\t\/>\n\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/08\/1-Title-Blog-Image-1-1280x836.jpg 1280w\"\n\t\t\t\t\ttype=\"image\"\n\t\t\t\/>\n\n\t<img\n\t\tdata-src=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/08\/1-Title-Blog-Image-1-1280x836.jpg\"\n\t\talt=\"\"\n\t\t\t\t\twidth=\"1280\"\n\t\t\t\t\t\t\theight=\"836\"\n\t\t\t\tloading=\"lazy\"\n\t\tclass=\"img js-lazyload\"\n\t\/>\n<\/picture><\/figure>\n\t\t<\/div>\n\t<\/div>\n\n<div class=\"content full\">\n\t<div class=\"wrapper xlarge has-text\">\n\t\t<aside class=\"sidebar\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"head \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h2 class=\"name\">\n\t\t\t\t\t\t\t\t<span>Written by<\/span>\n\t\t\t\t\t\t\t\t<strong>unybrands<\/strong>\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"description\">\n\t\t\t\t\t\t\t<p>\u6211\u4eec\u7684\u4f7f\u547d\u662f\u5851\u9020\u4e0b\u4e00\u4ee3\u7535\u5b50\u5546\u52a1\u3002 \u4e3a\u5b9e\u73b0\u8fd9\u4e00\u70b9\uff0c\u6211\u4eec\u6b63\u5728\u6536\u8d2d\u3001\u63d0\u5347\u3001\u52a0\u901f\u53d1\u5c55\u4e9a\u9a6c\u900a\u7ad9\u5185\u5916\u7535\u5546\u54c1\u724c\u3002 \u4e0e\u6211\u4eec\u4e00\u8d77\uff0c\u54c1\u724c\u53ef\u4ee5\u8fbe\u5230\u65b0\u7684\u9ad8\u5ea6\uff0c\u5e76\u5728\u7ade\u4e89\u8005\u4e2d\u4fdd\u6301\u9886\u5148\u5730\u4f4d\u3002 \u6211\u4eec\u4fe1\u5fc3\u5341\u8db3\uff0c\u56e0\u4e3a\u6211\u4eec\u5177\u5907\u4e30\u5bcc\u7684\u7ebf\u4e0a\u96f6\u552e\u3001\u6d88\u8d39\u54c1\u548c\u5e76\u8d2d\u65b9\u9762\u7684\u7ecf\u9a8c\u3002<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"share\">\n\t\t\t\t<h3 class=\"label\">Share This Article<\/h3>\n\t\t\t\t<div class='core-component core-component-social-media-icons social-media-icons style-primary js-core-component-social-media-icons'><span class=\"title\">Follow +<\/span>\n<ul class=\"list\">\n\t<li class=\"item\">\n\t\t<a\n\t\t\thref=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/e-commerce-content-marketing\/\"\n\t\t\ttitle=\"Share on LinkedIn\"\n\t\t\ttarget=\"_blank\"\n\t\t\trel=\"noopener noreferrer\"\n\t\t\tclass=\"link js-popup\">\n\t\t\t<svg viewBox=\"0 0 16 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M3.2662 1.79536C3.2662 2.6849 2.53819 3.40567 1.63966 3.40567C0.741127 3.40567 0.0131173 2.6849 0.0131173 1.79536C0.0131173 0.906476 0.741127 0.185059 1.63966 0.185059C2.53819 0.185059 3.2662 0.906476 3.2662 1.79536ZM3.27932 4.69392H0V14.9999H3.27932V4.69392ZM8.51443 4.69392H5.2561V14.9999H8.51509V9.58989C8.51509 6.58184 12.4693 6.33578 12.4693 9.58989V14.9999H15.7407V8.47427C15.7407 3.39859 9.88912 3.58345 8.51443 6.082V4.69392Z\" fill=\"currentColor\"\/>\n<\/svg>\n\n\t\t<\/a>\n\t<\/li>\n\t<li class=\"item\">\n\t\t<a\n\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?text=Top 6 Steps to Create a Killer E-Commerce Content Marketing Strategy&#038;url=https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/e-commerce-content-marketing\/\"\n\t\t\ttitle=\"Share on Twitter\"\n\t\t\ttarget=\"_blank\"\n\t\t\trel=\"noopener noreferrer\"\n\t\t\tclass=\"link js-popup\">\n\t\t\t<svg viewBox=\"0 0 17 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M16.9999 1.75509C16.3867 2.03423 15.7277 2.22223 15.036 2.30697C15.7423 1.8733 16.2846 1.18612 16.5395 0.367198C15.8791 0.768825 15.1471 1.06079 14.368 1.21816C13.7451 0.536678 12.8555 0.11084 11.8721 0.11084C9.6645 0.11084 8.04228 2.22294 8.54089 4.41551C5.69992 4.26953 3.18047 2.87381 1.49367 0.752446C0.597835 2.32833 1.02909 4.38988 2.55131 5.43382C1.99159 5.41531 1.46381 5.25793 1.00339 4.99517C0.965891 6.61948 2.10131 8.13911 3.74575 8.47736C3.2645 8.61123 2.73742 8.64257 2.20131 8.53717C2.63603 9.93005 3.89853 10.9434 5.39575 10.9719C3.95825 12.1276 2.14714 12.6439 0.333252 12.4246C1.84645 13.4194 3.64436 13.9997 5.57492 13.9997C11.9235 13.9997 15.5103 8.50157 15.2937 3.57024C15.9617 3.07533 16.5416 2.45794 16.9999 1.75509Z\" fill=\"currentColor\"\/>\n<\/svg>\n\n\t\t<\/a>\n\t<\/li>\n\t<li class=\"item\">\n\t\t<a\n\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/e-commerce-content-marketing\/\"\n\t\t\ttitle=\"Share on Facebook\"\n\t\t\ttarget=\"_blank\"\n\t\t\trel=\"noopener noreferrer\"\n\t\t\tclass=\"link js-popup\">\n\t\t\t<svg viewBox=\"0 0 8 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2.4445 4.74047H0.592651V7.05528H2.4445V13.9997H5.53092V7.05528H7.77907L8.00006 4.74047H5.53092V3.77577C5.53092 3.22311 5.64944 3.00436 6.21919 3.00436H8.00006V0.11084H5.64944C3.42969 0.11084 2.4445 1.02693 2.4445 2.78156V4.74047Z\" fill=\"currentColor\"\/>\n<\/svg>\n\n\t\t<\/a>\n\t<\/li>\n<\/ul><\/div>\n\t\t\t<\/div>\n\t\t<\/aside>\n\n\t\t\t\t\t<div class=\"text\">\n\t\t\t\t<div class='core-component core-component-rich-text rich-text js-core-component-rich-text'><p><span style=\"font-weight: 400;\">Content marketing is everywhere whether you realize it or not. E-commerce content marketing, specifically, is creating high-quality and original content that is intended to work in conjunction with a brand to support the intention of stimulating its products and services in an e-commerce marketplace. This content is generally geared towards a specific consumer and piques their interest by addressing their pain points and desires. This is usually a soft sell of a product or service by giving the individual incentive by supplying valuable information and encouraging engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content creation has the goal of engaging your target audience and converting them into a sale. Positioning your brand as a reliable source of information and showing authority in the space you are in helps the consumer gain trust in your brand and consequently makes them more likely to continue to engage as well as purchase your product. As you make your way through the e-commerce content marketing creation journey you will quickly learn what kind of content works for your audience, and what doesn&#8217;t, and can refine it to match their needs and wants. Having a strong e-commerce content marketing strategy in place will help you drive traffic to your website, help promote conversions and will build value and trust among your consumer bases. To help break it down further, here are six steps to guide you in creating your e-commerce content marketing strategy.<\/span><\/p>\n<h2><b>1. Identify Your Target Customer<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Understanding your consumer audience is the foundation of your e-commerce content marketing strategy. Knowing who they are and what their interests are will allow you to create a meaningful e-commerce content marketing strategy and build valuable connections with your consumer, gaining trust and reoccurring engagement with your brand. Centring your e-commerce content marketing strategy around the consumer&#8217;s needs is a great way to catch their attention and offer solutions catering to their needs. Using your brand as an option helps to successfully convert them into customers. The top attributes you want to know about your consumers are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Demographics: <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Age, gender, location, and income will help to par down your core audience giving you an idea of who to place your focus on.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personality traits: <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are they type A and very active or do they lead a laid-back life? Understanding how they live helps to identify their consumer behaviour and how they like to shop.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pain Points:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> What are the consumers&#8217; irritations? What motivates them to purchase a product? What are their needs?<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>E-commerce Content Marketing Strategy Channels<\/b><span style=\"font-weight: 400;\">: Where are your consumers spending their time online? Are they using social media or do they prefer email newsletters? Do they favor Instagram over TikTok? Finding out where your consumer is important to understand how to find them and the best way to communicate with them.<\/span><\/li>\n<\/ul>\n<h2><b>2. Understand Where Your Customer is Consuming Content<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Once you have figured out who your audience is, finding the best place to reach them is the next step. Usually, by looking at industry trends and demographics you can pinpoint exactly how they consume content. Are they using social media and prefer to make purchases there or do they like to use a desktop website and go through long-form e-commerce content for their information? Is it long-form content they crave or do they gravitate towards short, easily digestible infographics? Analytical tools such as Google Analytics, Facebook Ad Manager, TikTok Ad Manager, etc., are incredibly useful for tracking your consumer through their journey. These tools can help see how much traffic your site is receiving, and where your consumers are coming from. It can help to determine where best your efforts lie and where to put your attention-grabbing content. <\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/unybrands.com\/wp-content\/uploads\/2022\/10\/2.-1-min-1-1-scaled-1.jpg\" alt=\"customer is consuming content\" \/><\/p>\n<h2><b>3. Research and Create Valuable Material<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to creating an e-commerce content marketing strategy, competitor research goes a long way. Take a look at what kind of content your top competitors are putting out through deep competitive analysis. A competitive analysis will help you audit what is out there, what is missing, and how you can tailor your content to provide more value to your customers than your competitors. With written content, whether it&#8217;s long-form blog content, Amazon A+ Content, social media copy, or listing copy, using search engine optimization (SEO) tools such as a keyword planner can help find out what words are being searched for by your target consumer. This generates keywords to include within your written content so your brand comes up when these words are being searched for. Doing regular refreshes to see the changes in keywords helps to cover your bases and is your best bet to staying ahead when creating an e-commerce content marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of ideas that would be relevant but that are also missing from the content that&#8217;s being put out there to keep your brand as a leader in the space. With visual content, design the pieces so that they are symbiotic with your brand&#8217;s theme and colour scheme and are appealing to the eyes of your audience. Keeping your e-commerce content marketing strategy congruent across all channels and posting often will also help to increase engagement resulting in increased brand awareness and storefront traffic.<\/span><\/p>\n<h2><b>4. What Is Your Buyer&#8217;s Journey and Where Do You Make Sense? <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Understanding your buyer&#8217;s journey entails an analysis of your sales funnel. When looking at your sales funnel, there are you have different tiers. You want to make sure your content is being placed in the correct tiers to attract the right customer:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Tier One &#8211; The Awareness Stage<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">During this stage, consumers are aware they have a problem they want to solve. This is where you as the seller step in. At this stage, you want to make sure your e-commerce content strategy is easily found and quickly consumable. This could be through social media, blogging and search engine marketing, to name a few.<\/span><\/span><\/li>\n<li><b>Tier Two &#8211; The Consideration Stage<br \/>\n<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">During this stage, your brand can shine by showing them you are the best solution to consider solving their problem at hand. You want to create more engagement with your consumer during the consideration stage &#8211; this can be done by sharing case studies, comparisons, free e-books, or a free sample of your offering. Doing these things help provoke a desire for your product and drives them to feel your product is the best solution for them.<\/span><\/span><\/li>\n<li aria-level=\"1\"><b>Tier Three &#8211; The Purchase Stage<br \/>\n<\/b>This is the final stage of the buyer&#8217;s journey. This is when the consumer has been won over and wants to buy what you have to offer. This stage will also include customer service, email follow-ups and newsletters, to keep the consumer happy once they&#8217;ve made their purchase, and are effective additional marketing efforts to bring them back as a returning customer.<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/unybrands.com\/wp-content\/uploads\/2022\/10\/3.-1-1-scaled-1.jpg\" alt=\"Measure your results\" \/><\/p>\n<h2><b>5. Measure Your Results<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">E-commerce is in a state of never-ending change and quick change at that! Whether you&#8217;re looking at qualitative or quantitative results, making sure you&#8217;re staying current with trends and what the market looks like is pivotal. To accurately measure results, rely on the complex, analytic data to help see where you stand amongst competitors, which e-commerce content marketing strategy efforts are working, and how your traffic has changed over the months. This helps guide what is working and what isn&#8217;t. Some key metrics to track our site traffic, are organic versus paid clicks, conversion rates, time spent on the page, how often your posts are being shared on social media and engagement rates. Different types of e-commerce content marketing strategies, whether it&#8217;s a long-form blog or short Instagram post, will collect different data ranges. Keep in mind that these ranges will vary. Being sure your KPIs are set to reflect these differences will help you better understand your data and will help drive continuous growth for your brand.<\/span><\/p>\n<h2><b>6. Listen To Your Audience<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One of the most important parts of your e-commerce marketing strategy is to listen to the feedback from your audience. Hearing their thoughts and concerns, and implementing their feedback to serve their needs better can help you retain customers and grow your audience for future sales.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Quality Customer Service<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Having high-quality and effective customer service helps to ensure that your consumers have the best possible experience with your brand. Receiving their feedback helps to ensure that you have a sustainable and efficient way of resolving issues.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Implement Surveys<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Asking consumers their thoughts on your e-commerce content strategy and what kind of content they would like to see lets the customer know you&#8217;re listening to them. This creates more trust in your brand as well as brings high-quality content that your consumer wants to see. Need a quick solution? Post polls on your Instagram Stories. It&#8217;s an efficient and easy way to get answers from a large audience through a high-traffic medium. Win-win!<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Get More Reviews<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Don&#8217;t be shy to ask your customers for reviews. While you don&#8217;t want to bombard them, you can incentivize them to leave a review through a discount or promotion on their next order with you. This can be a great way to encourage consumers to leave an honest testimonial. Be sure to implement the feedback &#8211; you want to show potential customers that you are a trustworthy business and a viable solution to their needs, as many consumers consider reviews throughout their decision-making process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating an e-commerce marketing strategy doesn&#8217;t need to be difficult. Following the above steps and making comprehensive e-commerce or Shopify content marketing strategy for your target consumer that is informative, interesting, and easy to engage with will keep your audience coming back and place you as an authority figure in your industry. These steps can help spice up your e-commerce content marketing strategy whether you&#8217;re starting your business from scratch, or looking to drive further growth with what you have on hand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have any additional questions on e-commerce content marketing strategy? Have you grown your e-commerce business and are looking to sell, or what to know the steps to take? Reach out to our expert team at unybrands via <\/span><a href=\"mailto:growth@unybrands.com\"><span style=\"font-weight: 400;\">growth@unybrands.com<\/span><\/a><span style=\"font-weight: 400;\"> and we&#8217;ll help you answer questions tailored specifically to your business.<\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t<\/div>\n<\/div>\n\n<svg viewBox=\"0 0 775 925\" class=\"hero-single\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g filter=\"url(#filter0_f_3556_10299)\">\n<ellipse rx=\"193.956\" ry=\"98.5992\" transform=\"matrix(-0.281512 -0.959558 0.965649 -0.259849 510.697 336.187)\" fill=\"#1F7CF8\"\/>\n<\/g>\n<defs>\n<filter id=\"filter0_f_3556_10299\" x=\"0.921875\" y=\"-251.703\" width=\"1019.55\" height=\"1175.78\" filterUnits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\">\n<feFlood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/>\n<feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"BackgroundImageFix\" result=\"shape\"\/>\n<feGaussianBlur stdDeviation=\"200\" result=\"effect1_foregroundBlur_3556_10299\"\/>\n<\/filter>\n<\/defs>\n<\/svg><\/section>\n\n<section data-key='section-2' class='core-section core-section-post-listing-tabs post-listing-tabs bg-light border-none spacing-top-normal spacing-bottom-large js-core-section-post-listing-tabs'><div class=\"wrapper xlarge \">\n\t\t\t<div class='core-component core-component-post-grid-tabs post-grid-tabs js-core-component-post-grid-tabs'><div class=\"filters js-filters appear--fade-in-up\" data-appear=\"10\">\n\t<div class=\"left\">\n\t\t<h2 class=\"display-2\">Related News<\/h2>\n\t<\/div>\n\n\t<div class=\"right\">\n\t\t\t\t\t<div class='core-component core-component-tabs-tablist tabs-tablist js-core-component-tabs-tablist'><nav\n\trole=\"tablist\"\n\t\tclass=\"tablist\">\n\t\t\t<button\n\t\t\tid=\"tabs-2-tab-0\"\n\t\t\trole=\"tab\"\n\t\t\ttype=\"button\"\n\t\t\taria-controls=\"tabs-2-panel-0\"\n\t\t\taria-selected=\"true\"\n\t\t\tdata-index=\"0\"\n\t\t\t\t\t\tclass=\"tab active js-tab\">\n\t\t\t<span class=\"tab-title text-large\">Blogs<\/span>\n\n\t\t<\/button>\n\t\t\t<button\n\t\t\tid=\"tabs-2-tab-1\"\n\t\t\trole=\"tab\"\n\t\t\ttype=\"button\"\n\t\t\taria-controls=\"tabs-2-panel-1\"\n\t\t\taria-selected=\"false\"\n\t\t\tdata-index=\"1\"\n\t\t\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\t\tclass=\"tab  js-tab\">\n\t\t\t<span class=\"tab-title text-large\">Podcasts<\/span>\n\n\t\t<\/button>\n\t<\/nav><\/div>\n\t\t\n\t\t\t\t\t<a href='https:\/\/unybrands.com\/resources\/' title='See All' class='core-component core-component-button button style-primary js-core-component-button'><span class=\"button-wrapper\">\n\t\t\n\t\t<span class=\"button-text\">See All<\/span>\n\t<\/span><\/a>\n\t\t\t<\/div>\n<\/div>\n\n<div class=\"posts appear--fade-in-up\" data-appear=\"10\">\n\t<div class='core-component core-component-tabs-panels tabs-panels panels js-panels js-core-component-tabs-panels'><div\n\t\tid=\"tabs-3-panel-0\"\n\t\trole=\"tabpanel\"\n\t\taria-labelledby=\"tabs-3-tab-0\"\n\t\tdata-index=\"0\"\n\t\ttabindex=\"0\"\n\t\tclass=\"panel active js-panel\">\n\t\t<div class=\"panel-content\">\n\t\t\t<div class=\"full\">\n\t\t\t\t\t\t\t<article class=\"post\">\n\t\t\t\t\t<div class=\"thumb\">\n\t\t\t\t\t\t<figure class='core-component core-component-image image ratio-none js-core-component-image'><picture>\n\t\t\t<a\n\t\t\thref=\"https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/guide-to-ecommerce-business-models\/\"\n\t\t\ttitle=\"\"\n\t\t\ttarget=\"\"\n\t\t\t\t\t\tclass=\"link\">\n\t\t<\/a>\n\t\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/04\/MicrosoftTeams-image-39.webp 509w\"\n\t\ttype=\"image\/webp\"\n\t\/>\n\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/04\/MicrosoftTeams-image-39.jpg 509w\"\n\t\t\t\t\ttype=\"image\"\n\t\t\t\/>\n\n\t<img\n\t\tdata-src=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/04\/MicrosoftTeams-image-39.jpg\"\n\t\talt=\"\"\n\t\t\t\t\twidth=\"509\"\n\t\t\t\t\t\t\theight=\"339\"\n\t\t\t\tloading=\"lazy\"\n\t\tclass=\"img js-lazyload\"\n\t\/>\n<\/picture><\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<h3 class=\"title heading-3\">\n\t\t\t\t\t\t<span class=\"num\">01.<\/span>\n\t\t\t\t\t\t<a href='https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/guide-to-ecommerce-business-models\/' title='Guide to the E-Commerce Business Model' class='core-component core-component-link link js-core-component-link'>Guide to the E-Commerce Business Model<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t<\/article>\n\t\t\t\t\t\t\t<article class=\"post\">\n\t\t\t\t\t<div class=\"thumb\">\n\t\t\t\t\t\t<figure class='core-component core-component-image image ratio-none js-core-component-image'><picture>\n\t\t\t<a\n\t\t\thref=\"https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/amazon-affiliate-earnings\/\"\n\t\t\ttitle=\"\"\n\t\t\ttarget=\"\"\n\t\t\t\t\t\tclass=\"link\">\n\t\t<\/a>\n\t\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/04\/Website-Resource-Detail-Hero-Images-1-1280x467.webp 1280w\"\n\t\ttype=\"image\/webp\"\n\t\/>\n\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/04\/Website-Resource-Detail-Hero-Images-1-1280x467.png 1280w\"\n\t\t\t\t\ttype=\"image\"\n\t\t\t\/>\n\n\t<img\n\t\tdata-src=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/04\/Website-Resource-Detail-Hero-Images-1-1280x467.png\"\n\t\talt=\"\"\n\t\t\t\t\twidth=\"1280\"\n\t\t\t\t\t\t\theight=\"467\"\n\t\t\t\tloading=\"lazy\"\n\t\tclass=\"img js-lazyload\"\n\t\/>\n<\/picture><\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<h3 class=\"title heading-3\">\n\t\t\t\t\t\t<span class=\"num\">02.<\/span>\n\t\t\t\t\t\t<a href='https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/amazon-affiliate-earnings\/' title='Guide to Amazon&#8217;s Affiliate Business Model' class='core-component core-component-link link js-core-component-link'>Guide to Amazon&#8217;s Affiliate Business Model<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t<\/article>\n\t\t\t\t\t\t\t<article class=\"post\">\n\t\t\t\t\t<div class=\"thumb\">\n\t\t\t\t\t\t<figure class='core-component core-component-image image ratio-none js-core-component-image'><picture>\n\t\t\t<a\n\t\t\thref=\"https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/online-fitness-business-for-sale\/\"\n\t\t\ttitle=\"\"\n\t\t\ttarget=\"\"\n\t\t\t\t\t\tclass=\"link\">\n\t\t<\/a>\n\t\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/08\/pexels-anna-shvets-3987020-1-1-1-1271x1280.webp 1271w\"\n\t\ttype=\"image\/webp\"\n\t\/>\n\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/08\/pexels-anna-shvets-3987020-1-1-1-1271x1280.jpg 1271w\"\n\t\t\t\t\ttype=\"image\"\n\t\t\t\/>\n\n\t<img\n\t\tdata-src=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/08\/pexels-anna-shvets-3987020-1-1-1-1271x1280.jpg\"\n\t\talt=\"\"\n\t\t\t\t\twidth=\"1271\"\n\t\t\t\t\t\t\theight=\"1280\"\n\t\t\t\tloading=\"lazy\"\n\t\tclass=\"img js-lazyload\"\n\t\/>\n<\/picture><\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<h3 class=\"title heading-3\">\n\t\t\t\t\t\t<span class=\"num\">03.<\/span>\n\t\t\t\t\t\t<a href='https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/online-fitness-business-for-sale\/' title='Guide To Selling Your Small Fitness Business Online' class='core-component core-component-link link js-core-component-link'>Guide To Selling Your Small Fitness Business Online<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t<\/article>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<\/div>\n\t<div\n\t\tid=\"tabs-3-panel-1\"\n\t\trole=\"tabpanel\"\n\t\taria-labelledby=\"tabs-3-tab-1\"\n\t\tdata-index=\"1\"\n\t\ttabindex=\"0\"\n\t\tclass=\"panel  js-panel\">\n\t\t<div class=\"panel-content\">\n\t\t\t<div class=\"full\">\n\t\t\t\t\t\t\t<article class=\"post\">\n\t\t\t\t\t<div class=\"thumb\">\n\t\t\t\t\t\t<figure class='core-component core-component-image image ratio-none js-core-component-image'><picture>\n\t\t\t<a\n\t\t\thref=\"https:\/\/www.unybrands.com\/zh-hans\/resource\/podcast\/argometrix-breaking-down-the-value-of-a-brand\/\"\n\t\t\ttitle=\"\"\n\t\t\ttarget=\"\"\n\t\t\t\t\t\tclass=\"link\">\n\t\t<\/a>\n\t\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2023\/03\/convertkit-waxDxYM2XI4-unsplash-1-1280x853.jpg 1280w\"\n\t\ttype=\"image\/webp\"\n\t\/>\n\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2023\/03\/convertkit-waxDxYM2XI4-unsplash-1-1280x853.jpg 1280w\"\n\t\t\t\t\ttype=\"image\"\n\t\t\t\/>\n\n\t<img\n\t\tdata-src=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2023\/03\/convertkit-waxDxYM2XI4-unsplash-1-1280x853.jpg\"\n\t\talt=\"\"\n\t\t\t\t\twidth=\"1280\"\n\t\t\t\t\t\t\theight=\"853\"\n\t\t\t\tloading=\"lazy\"\n\t\tclass=\"img js-lazyload\"\n\t\/>\n<\/picture><\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"play\">\n\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t<span><svg viewBox=\"0 0 21 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0.507812 0.617781V20.8203L20.7103 10.7193L0.507812 0.617781Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<h3 class=\"title heading-3\">\n\t\t\t\t\t\t<span class=\"num\">01.<\/span>\n\t\t\t\t\t\t<a href='https:\/\/www.unybrands.com\/zh-hans\/resource\/podcast\/argometrix-breaking-down-the-value-of-a-brand\/' title='Argometrix | Breaking Down The Value Of A Brand' class='core-component core-component-link link js-core-component-link'>Argometrix | Breaking Down The Value Of A Brand<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t<\/article>\n\t\t\t\t\t\t\t<article class=\"post\">\n\t\t\t\t\t<div class=\"thumb\">\n\t\t\t\t\t\t<figure class='core-component core-component-image image ratio-none js-core-component-image'><picture>\n\t\t\t<a\n\t\t\thref=\"https:\/\/www.unybrands.com\/zh-hans\/resource\/podcast\/stord-how-supply-chain-can-help-scale-dtc-brands\/\"\n\t\t\ttitle=\"\"\n\t\t\ttarget=\"\"\n\t\t\t\t\t\tclass=\"link\">\n\t\t<\/a>\n\t\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/05\/oladimeji-ajegbile-Ix1mqt74_rs-unsplash-scaled.webp 1w\"\n\t\ttype=\"image\/webp\"\n\t\/>\n\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/05\/oladimeji-ajegbile-Ix1mqt74_rs-unsplash-scaled.jpg 1w\"\n\t\t\t\t\ttype=\"image\"\n\t\t\t\/>\n\n\t<img\n\t\tdata-src=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/05\/oladimeji-ajegbile-Ix1mqt74_rs-unsplash-scaled.jpg\"\n\t\talt=\"\"\n\t\t\t\t\twidth=\"1\"\n\t\t\t\t\t\t\theight=\"1\"\n\t\t\t\tloading=\"lazy\"\n\t\tclass=\"img js-lazyload\"\n\t\/>\n<\/picture><\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"play\">\n\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t<span><svg viewBox=\"0 0 21 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0.507812 0.617781V20.8203L20.7103 10.7193L0.507812 0.617781Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<h3 class=\"title heading-3\">\n\t\t\t\t\t\t<span class=\"num\">02.<\/span>\n\t\t\t\t\t\t<a href='https:\/\/www.unybrands.com\/zh-hans\/resource\/podcast\/stord-how-supply-chain-can-help-scale-dtc-brands\/' title='Stord | Supply Chain: How to Scale DTC Brands Quickly with Joe McIntyre' class='core-component core-component-link link js-core-component-link'>Stord | Supply Chain: How to Scale DTC Brands Quickly with Joe McIntyre<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t<\/article>\n\t\t\t\t\t\t\t<article class=\"post\">\n\t\t\t\t\t<div class=\"thumb\">\n\t\t\t\t\t\t<figure class='core-component core-component-image image ratio-none js-core-component-image'><picture>\n\t\t\t<a\n\t\t\thref=\"https:\/\/www.unybrands.com\/zh-hans\/resource\/podcast\/orange-klik-preparing-your-amazon-fba-business-for-an-exit-a-qa-with-fba-aggregator-unybrands\/\"\n\t\t\ttitle=\"\"\n\t\t\ttarget=\"\"\n\t\t\t\t\t\tclass=\"link\">\n\t\t<\/a>\n\t\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/05\/soundtrap-uCNrr-3i2oI-unsplash-scaled.webp 1w\"\n\t\ttype=\"image\/webp\"\n\t\/>\n\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/05\/soundtrap-uCNrr-3i2oI-unsplash-scaled.jpg 1w\"\n\t\t\t\t\ttype=\"image\"\n\t\t\t\/>\n\n\t<img\n\t\tdata-src=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/05\/soundtrap-uCNrr-3i2oI-unsplash-scaled.jpg\"\n\t\talt=\"\"\n\t\t\t\t\twidth=\"1\"\n\t\t\t\t\t\t\theight=\"1\"\n\t\t\t\tloading=\"lazy\"\n\t\tclass=\"img js-lazyload\"\n\t\/>\n<\/picture><\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"play\">\n\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t<span><svg viewBox=\"0 0 21 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0.507812 0.617781V20.8203L20.7103 10.7193L0.507812 0.617781Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<h3 class=\"title heading-3\">\n\t\t\t\t\t\t<span class=\"num\">03.<\/span>\n\t\t\t\t\t\t<a href='https:\/\/www.unybrands.com\/zh-hans\/resource\/podcast\/orange-klik-preparing-your-amazon-fba-business-for-an-exit-a-qa-with-fba-aggregator-unybrands\/' title='Orange Klik | Preparing Your Amazon FBA Business For An Exit \u2013 A Q&#038;A With FBA Aggregator unybrands' class='core-component core-component-link link js-core-component-link'>Orange Klik | Preparing Your Amazon FBA Business For An Exit \u2013 A Q&#038;A With FBA Aggregator unybrands<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t<\/article>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<\/div><\/div>\n<\/div><\/div>\n\t\n\t\t\t<div class=\"bottom\">\n\t\t\t<a href='https:\/\/unybrands.com\/resources\/' title='See All' class='core-component core-component-button button style-primary js-core-component-button'><span class=\"button-wrapper\">\n\t\t\n\t\t<span class=\"button-text\">See All<\/span>\n\t<\/span><\/a>\n\t\t<\/div>\n\t<\/div><\/section>\n\n<section data-key='section-3' class='core-section core-section-hero-callout hero-callout spacing-top-large spacing-bottom-large js-core-section-hero-callout'><div class=\"wrapper full no-padding\">\n\t<div class=\"infos\">\n\t\t<div class='core-component core-component-rich-text rich-text style-light js-core-component-rich-text'><h2 class=\"display-1\" style=\"text-align: center;\">Ready to sell?<\/h2>\n<p class=\"text-large\" style=\"text-align: center;\"><strong>Not only do we understand the power, growth potential and value of e-commerce brands on and off Amazon &#8211; we have years of experience in buying, integrating and building digital brands at a fast pace.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href='https:\/\/unybrands.com\/contact\/' title='Talk to an Expert' class='core-component core-component-button button style-primary js-core-component-button'><span class=\"button-wrapper\">\n\t\t\n\t\t<span class=\"button-text\">Talk to an Expert<\/span>\n\t<\/span><\/a><\/p><\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"background\">\n\t<figure class='core-component core-component-image image ratio-none js-core-component-image'><picture>\n\t\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/10\/careers-1280x578.webp 1280w\"\n\t\ttype=\"image\/webp\"\n\t\/>\n\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/10\/careers-1280x578.jpg 1280w\"\n\t\t\t\t\ttype=\"image\"\n\t\t\t\/>\n\n\t<img\n\t\tdata-src=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/10\/careers-1280x578.jpg\"\n\t\talt=\"\"\n\t\t\t\t\twidth=\"1280\"\n\t\t\t\t\t\t\theight=\"578\"\n\t\t\t\tloading=\"lazy\"\n\t\tclass=\"img js-lazyload\"\n\t\/>\n<\/picture><\/figure>\n<\/div><\/section>","protected":false},"template":"","resource":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Rules To A Successful Content Marketing Strategy<\/title>\n<meta name=\"description\" content=\"Improve your content marketing strategy for your e-commerce brand with this guide on the top 6 steps to make your Amazon FBA business shine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/e-commerce-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Rules To A Successful Content Marketing Strategy\" \/>\n<meta property=\"og:description\" content=\"Improve your content marketing strategy for your e-commerce brand with this guide on the top 6 steps to make your Amazon FBA business shine.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/e-commerce-content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"unybrands\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-13T18:46:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/10\/thumbnail.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1095\" \/>\n\t<meta property=\"og:image:height\" content=\"690\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/e-commerce-content-marketing\/\",\"url\":\"https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/e-commerce-content-marketing\/\",\"name\":\"6 Rules To A Successful Content Marketing Strategy\",\"isPartOf\":{\"@id\":\"https:\/\/www.unybrands.com\/zh-hans\/#website\"},\"datePublished\":\"2022-07-18T09:27:09+00:00\",\"dateModified\":\"2023-07-13T18:46:22+00:00\",\"description\":\"Improve your content marketing strategy for your e-commerce brand with this guide on the top 6 steps to make your Amazon FBA business shine.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/e-commerce-content-marketing\/#breadcrumb\"},\"inLanguage\":\"zh-CN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/e-commerce-content-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/e-commerce-content-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.unybrands.com\/zh-hans\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Top 6 Steps to Create a Killer E-Commerce Content Marketing Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.unybrands.com\/zh-hans\/#website\",\"url\":\"https:\/\/www.unybrands.com\/zh-hans\/\",\"name\":\"unybrands\",\"description\":\"Just another WordPress site\",\"publisher\":{\"@id\":\"https:\/\/www.unybrands.com\/zh-hans\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.unybrands.com\/zh-hans\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-CN\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.unybrands.com\/zh-hans\/#organization\",\"name\":\"unybrands\",\"url\":\"https:\/\/www.unybrands.com\/zh-hans\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-CN\",\"@id\":\"https:\/\/www.unybrands.com\/zh-hans\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/unybrands.com\/wp-content\/uploads\/2022\/10\/icon-unybrands.png\",\"contentUrl\":\"https:\/\/unybrands.com\/wp-content\/uploads\/2022\/10\/icon-unybrands.png\",\"width\":64,\"height\":64,\"caption\":\"unybrands\"},\"image\":{\"@id\":\"https:\/\/www.unybrands.com\/zh-hans\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 Rules To A Successful Content Marketing Strategy","description":"Improve your content marketing strategy for your e-commerce brand with this guide on the top 6 steps to make your Amazon FBA business shine.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/e-commerce-content-marketing\/","og_locale":"zh_CN","og_type":"article","og_title":"6 Rules To A Successful Content Marketing Strategy","og_description":"Improve your content marketing strategy for your e-commerce brand with this guide on the top 6 steps to make your Amazon FBA business shine.","og_url":"https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/e-commerce-content-marketing\/","og_site_name":"unybrands","article_modified_time":"2023-07-13T18:46:22+00:00","og_image":[{"width":1095,"height":690,"url":"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/10\/thumbnail.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/e-commerce-content-marketing\/","url":"https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/e-commerce-content-marketing\/","name":"6 Rules To A Successful Content Marketing Strategy","isPartOf":{"@id":"https:\/\/www.unybrands.com\/zh-hans\/#website"},"datePublished":"2022-07-18T09:27:09+00:00","dateModified":"2023-07-13T18:46:22+00:00","description":"Improve your content marketing strategy for your e-commerce brand with this guide on the top 6 steps to make your Amazon FBA business shine.","breadcrumb":{"@id":"https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/e-commerce-content-marketing\/#breadcrumb"},"inLanguage":"zh-CN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/e-commerce-content-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/e-commerce-content-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.unybrands.com\/zh-hans\/"},{"@type":"ListItem","position":2,"name":"Top 6 Steps to Create a Killer E-Commerce Content Marketing Strategy"}]},{"@type":"WebSite","@id":"https:\/\/www.unybrands.com\/zh-hans\/#website","url":"https:\/\/www.unybrands.com\/zh-hans\/","name":"unybrands","description":"Just another WordPress site","publisher":{"@id":"https:\/\/www.unybrands.com\/zh-hans\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.unybrands.com\/zh-hans\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"zh-CN"},{"@type":"Organization","@id":"https:\/\/www.unybrands.com\/zh-hans\/#organization","name":"unybrands","url":"https:\/\/www.unybrands.com\/zh-hans\/","sameAs":[],"logo":{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.unybrands.com\/zh-hans\/#\/schema\/logo\/image\/","url":"https:\/\/unybrands.com\/wp-content\/uploads\/2022\/10\/icon-unybrands.png","contentUrl":"https:\/\/unybrands.com\/wp-content\/uploads\/2022\/10\/icon-unybrands.png","width":64,"height":64,"caption":"unybrands"},"image":{"@id":"https:\/\/www.unybrands.com\/zh-hans\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.unybrands.com\/zh-hans\/wp-json\/wp\/v2\/blog\/2874"}],"collection":[{"href":"https:\/\/www.unybrands.com\/zh-hans\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.unybrands.com\/zh-hans\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.unybrands.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=2874"}],"wp:term":[{"taxonomy":"resource","embeddable":true,"href":"https:\/\/www.unybrands.com\/zh-hans\/wp-json\/wp\/v2\/resource?post=2874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}