{"id":2892,"date":"2022-03-31T05:18:46","date_gmt":"2022-03-31T05:18:46","guid":{"rendered":"https:\/\/www.unybrands.com\/resource\/podcast\/fortia-group-demystifying-loi\/"},"modified":"2023-08-30T23:16:24","modified_gmt":"2023-08-30T23:16:24","slug":"fortia-group-demystifying-loi","status":"publish","type":"podcast","link":"https:\/\/www.unybrands.com\/zh-hans\/resource\/podcast\/fortia-group-demystifying-loi\/","title":{"rendered":"The Fortia Group | Demystifying LOIs"},"content":{"rendered":"<section data-key='section-1' style='--core-spacing-top: 170' class='core-section core-section-hero-post hero-post spacing-top-custom spacing-bottom-large js-core-section-hero-post'><div class=\"headline\">\n\t<div class=\"wrapper medium\">\n\t\t<div class=\"info\">\n\t\t\t\n\t\t\t<span class=\"date\">3\u6708 31, 2022<\/span>\n\t\t<\/div>\n\n\t\t<h2 class=\"heading-2\">The Fortia Group | Demystifying LOIs<\/h2>\n\n\t\t\t\t\t<span class=\"time\">Length: 59 minutes<\/span>\n\t\t\t<\/div>\n<\/div>\n\n\t<div class=\"media\">\n\t\t<div class=\"wrapper full no-padding\">\n\t\t\t<figure class='core-component core-component-image image ratio-none js-core-component-image'><picture>\n\t\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/05\/The-Fortia-Group-1280x467.webp 1280w\"\n\t\ttype=\"image\/webp\"\n\t\/>\n\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/05\/The-Fortia-Group-1280x467.png 1280w\"\n\t\t\t\t\ttype=\"image\"\n\t\t\t\/>\n\n\t<img\n\t\tdata-src=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/05\/The-Fortia-Group-1280x467.png\"\n\t\talt=\"\"\n\t\t\t\t\twidth=\"1280\"\n\t\t\t\t\t\t\theight=\"467\"\n\t\t\t\tloading=\"lazy\"\n\t\tclass=\"img js-lazyload\"\n\t\/>\n<\/picture><\/figure>\n\t\t<\/div>\n\t<\/div>\n\n<div class=\"content full\">\n\t<div class=\"wrapper xlarge has-text\">\n\t\t<aside class=\"sidebar\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"head grid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"avatar\">\n\t\t\t\t\t\t\t\t\t<figure class='core-component core-component-image image ratio-none js-core-component-image'><picture>\n\t\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/10\/group-366-1-30.webp 64w\"\n\t\ttype=\"image\/webp\"\n\t\/>\n\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/10\/group-366-1-30.png 64w\"\n\t\t\t\t\ttype=\"image\"\n\t\t\t\/>\n\n\t<img\n\t\tdata-src=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/10\/group-366-1-30.png\"\n\t\talt=\"\"\n\t\t\t\t\twidth=\"64\"\n\t\t\t\t\t\t\theight=\"64\"\n\t\t\t\tloading=\"lazy\"\n\t\tclass=\"img js-lazyload\"\n\t\/>\n<\/picture><\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h2 class=\"name\">\n\t\t\t\t\t\t\t\t<span>Written by<\/span>\n\t\t\t\t\t\t\t\t<strong>unybrands<\/strong>\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"description\">\n\t\t\t\t\t\t\t<p>We are on a mission to shape the next generation of e-commerce. We do this by buying, building, and scaling brands operating on and off Amazon. With us, companies reach new heights\u2014and stay at the very top of their game. It\u2019s our deep experience in online retail, consumer goods, and M&amp;A that enables us to do so.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"share\">\n\t\t\t\t<h3 class=\"label\">Share This Article<\/h3>\n\t\t\t\t<div class='core-component core-component-social-media-icons social-media-icons style-primary js-core-component-social-media-icons'><span class=\"title\">Follow +<\/span>\n<ul class=\"list\">\n\t<li class=\"item\">\n\t\t<a\n\t\t\thref=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.unybrands.com\/zh-hans\/resource\/podcast\/fortia-group-demystifying-loi\/\"\n\t\t\ttitle=\"Share on LinkedIn\"\n\t\t\ttarget=\"_blank\"\n\t\t\trel=\"noopener noreferrer\"\n\t\t\tclass=\"link js-popup\">\n\t\t\t<svg viewBox=\"0 0 16 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M3.2662 1.79536C3.2662 2.6849 2.53819 3.40567 1.63966 3.40567C0.741127 3.40567 0.0131173 2.6849 0.0131173 1.79536C0.0131173 0.906476 0.741127 0.185059 1.63966 0.185059C2.53819 0.185059 3.2662 0.906476 3.2662 1.79536ZM3.27932 4.69392H0V14.9999H3.27932V4.69392ZM8.51443 4.69392H5.2561V14.9999H8.51509V9.58989C8.51509 6.58184 12.4693 6.33578 12.4693 9.58989V14.9999H15.7407V8.47427C15.7407 3.39859 9.88912 3.58345 8.51443 6.082V4.69392Z\" fill=\"currentColor\"\/>\n<\/svg>\n\n\t\t<\/a>\n\t<\/li>\n\t<li class=\"item\">\n\t\t<a\n\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?text=The Fortia Group | Demystifying LOIs&#038;url=https:\/\/www.unybrands.com\/zh-hans\/resource\/podcast\/fortia-group-demystifying-loi\/\"\n\t\t\ttitle=\"Share on Twitter\"\n\t\t\ttarget=\"_blank\"\n\t\t\trel=\"noopener noreferrer\"\n\t\t\tclass=\"link js-popup\">\n\t\t\t<svg viewBox=\"0 0 17 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M16.9999 1.75509C16.3867 2.03423 15.7277 2.22223 15.036 2.30697C15.7423 1.8733 16.2846 1.18612 16.5395 0.367198C15.8791 0.768825 15.1471 1.06079 14.368 1.21816C13.7451 0.536678 12.8555 0.11084 11.8721 0.11084C9.6645 0.11084 8.04228 2.22294 8.54089 4.41551C5.69992 4.26953 3.18047 2.87381 1.49367 0.752446C0.597835 2.32833 1.02909 4.38988 2.55131 5.43382C1.99159 5.41531 1.46381 5.25793 1.00339 4.99517C0.965891 6.61948 2.10131 8.13911 3.74575 8.47736C3.2645 8.61123 2.73742 8.64257 2.20131 8.53717C2.63603 9.93005 3.89853 10.9434 5.39575 10.9719C3.95825 12.1276 2.14714 12.6439 0.333252 12.4246C1.84645 13.4194 3.64436 13.9997 5.57492 13.9997C11.9235 13.9997 15.5103 8.50157 15.2937 3.57024C15.9617 3.07533 16.5416 2.45794 16.9999 1.75509Z\" fill=\"currentColor\"\/>\n<\/svg>\n\n\t\t<\/a>\n\t<\/li>\n\t<li class=\"item\">\n\t\t<a\n\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.unybrands.com\/zh-hans\/resource\/podcast\/fortia-group-demystifying-loi\/\"\n\t\t\ttitle=\"Share on Facebook\"\n\t\t\ttarget=\"_blank\"\n\t\t\trel=\"noopener noreferrer\"\n\t\t\tclass=\"link js-popup\">\n\t\t\t<svg viewBox=\"0 0 8 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2.4445 4.74047H0.592651V7.05528H2.4445V13.9997H5.53092V7.05528H7.77907L8.00006 4.74047H5.53092V3.77577C5.53092 3.22311 5.64944 3.00436 6.21919 3.00436H8.00006V0.11084H5.64944C3.42969 0.11084 2.4445 1.02693 2.4445 2.78156V4.74047Z\" fill=\"currentColor\"\/>\n<\/svg>\n\n\t\t<\/a>\n\t<\/li>\n<\/ul><\/div>\n\t\t\t<\/div>\n\t\t<\/aside>\n\n\t\t\t\t\t<div class=\"text\">\n\t\t\t\t<div class='core-component core-component-rich-text rich-text js-core-component-rich-text'><p>VP of Operations and General Counsel at unybrands <a href=\"https:\/\/www.linkedin.com\/in\/richard-cohen-903a2530\/\">Richard Cohen<\/a> was invited to speak on <a href=\"https:\/\/www.linkedin.com\/company\/the-fortia-group\/\">The Fortia Group\u2019s<\/a> webinar focused on demystifying the make up of an LOI (Letter of Intent). Alongside fellow aggregators from Acquco, Berlin Brands Group and more, Richard contributes his expertise on what you need to know as an Amazon seller to have a successful business exit.<\/p>\n<p>Want to learn more? Reach out to our growth team <a href=\"mailto:growth@unybrands.com\">here<\/a> and we\u2019ll answer all your questions tailored specifically to your business.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/dPwWgf8HtPE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t<\/div>\n<\/div>\n\n<svg viewBox=\"0 0 775 925\" class=\"hero-single\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g filter=\"url(#filter0_f_3556_10299)\">\n<ellipse rx=\"193.956\" ry=\"98.5992\" transform=\"matrix(-0.281512 -0.959558 0.965649 -0.259849 510.697 336.187)\" fill=\"#1F7CF8\"\/>\n<\/g>\n<defs>\n<filter id=\"filter0_f_3556_10299\" x=\"0.921875\" y=\"-251.703\" width=\"1019.55\" height=\"1175.78\" filterUnits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\">\n<feFlood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/>\n<feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"BackgroundImageFix\" result=\"shape\"\/>\n<feGaussianBlur stdDeviation=\"200\" result=\"effect1_foregroundBlur_3556_10299\"\/>\n<\/filter>\n<\/defs>\n<\/svg><\/section>\n\n<section data-key='section-2' class='core-section core-section-post-listing-tabs post-listing-tabs bg-light border-none spacing-top-normal spacing-bottom-large js-core-section-post-listing-tabs'><div class=\"wrapper xlarge \">\n\t\t\t<div class='core-component core-component-post-grid-tabs post-grid-tabs js-core-component-post-grid-tabs'><div class=\"filters js-filters appear--fade-in-up\" data-appear=\"10\">\n\t<div class=\"left\">\n\t\t<h2 class=\"display-2\">Related News<\/h2>\n\t<\/div>\n\n\t<div class=\"right\">\n\t\t\t\t\t<div class='core-component core-component-tabs-tablist tabs-tablist js-core-component-tabs-tablist'><nav\n\trole=\"tablist\"\n\t\tclass=\"tablist\">\n\t\t\t<button\n\t\t\tid=\"tabs-2-tab-0\"\n\t\t\trole=\"tab\"\n\t\t\ttype=\"button\"\n\t\t\taria-controls=\"tabs-2-panel-0\"\n\t\t\taria-selected=\"true\"\n\t\t\tdata-index=\"0\"\n\t\t\t\t\t\tclass=\"tab active js-tab\">\n\t\t\t<span class=\"tab-title text-large\">Blogs<\/span>\n\n\t\t<\/button>\n\t\t\t<button\n\t\t\tid=\"tabs-2-tab-1\"\n\t\t\trole=\"tab\"\n\t\t\ttype=\"button\"\n\t\t\taria-controls=\"tabs-2-panel-1\"\n\t\t\taria-selected=\"false\"\n\t\t\tdata-index=\"1\"\n\t\t\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\t\tclass=\"tab  js-tab\">\n\t\t\t<span class=\"tab-title text-large\">Podcasts<\/span>\n\n\t\t<\/button>\n\t<\/nav><\/div>\n\t\t\n\t\t\t\t\t<a href='https:\/\/unybrands.com\/resources\/' title='See All' class='core-component core-component-button button style-primary js-core-component-button'><span class=\"button-wrapper\">\n\t\t\n\t\t<span class=\"button-text\">See All<\/span>\n\t<\/span><\/a>\n\t\t\t<\/div>\n<\/div>\n\n<div class=\"posts appear--fade-in-up\" data-appear=\"10\">\n\t<div class='core-component core-component-tabs-panels tabs-panels panels js-panels js-core-component-tabs-panels'><div\n\t\tid=\"tabs-3-panel-0\"\n\t\trole=\"tabpanel\"\n\t\taria-labelledby=\"tabs-3-tab-0\"\n\t\tdata-index=\"0\"\n\t\ttabindex=\"0\"\n\t\tclass=\"panel active js-panel\">\n\t\t<div class=\"panel-content\">\n\t\t\t<div class=\"full\">\n\t\t\t\t\t\t\t<article class=\"post\">\n\t\t\t\t\t<div class=\"thumb\">\n\t\t\t\t\t\t<figure class='core-component core-component-image image ratio-none js-core-component-image'><picture>\n\t\t\t<a\n\t\t\thref=\"https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/guide-to-ecommerce-business-models\/\"\n\t\t\ttitle=\"\"\n\t\t\ttarget=\"\"\n\t\t\t\t\t\tclass=\"link\">\n\t\t<\/a>\n\t\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/04\/MicrosoftTeams-image-39.webp 509w\"\n\t\ttype=\"image\/webp\"\n\t\/>\n\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/04\/MicrosoftTeams-image-39.jpg 509w\"\n\t\t\t\t\ttype=\"image\"\n\t\t\t\/>\n\n\t<img\n\t\tdata-src=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/04\/MicrosoftTeams-image-39.jpg\"\n\t\talt=\"\"\n\t\t\t\t\twidth=\"509\"\n\t\t\t\t\t\t\theight=\"339\"\n\t\t\t\tloading=\"lazy\"\n\t\tclass=\"img js-lazyload\"\n\t\/>\n<\/picture><\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<h3 class=\"title heading-3\">\n\t\t\t\t\t\t<span class=\"num\">01.<\/span>\n\t\t\t\t\t\t<a href='https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/guide-to-ecommerce-business-models\/' title='Guide to the E-Commerce Business Model' class='core-component core-component-link link js-core-component-link'>Guide to the E-Commerce Business Model<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t<\/article>\n\t\t\t\t\t\t\t<article class=\"post\">\n\t\t\t\t\t<div class=\"thumb\">\n\t\t\t\t\t\t<figure class='core-component core-component-image image ratio-none js-core-component-image'><picture>\n\t\t\t<a\n\t\t\thref=\"https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/amazon-affiliate-earnings\/\"\n\t\t\ttitle=\"\"\n\t\t\ttarget=\"\"\n\t\t\t\t\t\tclass=\"link\">\n\t\t<\/a>\n\t\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/04\/Website-Resource-Detail-Hero-Images-1-1280x467.webp 1280w\"\n\t\ttype=\"image\/webp\"\n\t\/>\n\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/04\/Website-Resource-Detail-Hero-Images-1-1280x467.png 1280w\"\n\t\t\t\t\ttype=\"image\"\n\t\t\t\/>\n\n\t<img\n\t\tdata-src=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/04\/Website-Resource-Detail-Hero-Images-1-1280x467.png\"\n\t\talt=\"\"\n\t\t\t\t\twidth=\"1280\"\n\t\t\t\t\t\t\theight=\"467\"\n\t\t\t\tloading=\"lazy\"\n\t\tclass=\"img js-lazyload\"\n\t\/>\n<\/picture><\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<h3 class=\"title heading-3\">\n\t\t\t\t\t\t<span class=\"num\">02.<\/span>\n\t\t\t\t\t\t<a href='https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/amazon-affiliate-earnings\/' title='Guide to Amazon&#8217;s Affiliate Business Model' class='core-component core-component-link link js-core-component-link'>Guide to Amazon&#8217;s Affiliate Business Model<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t<\/article>\n\t\t\t\t\t\t\t<article class=\"post\">\n\t\t\t\t\t<div class=\"thumb\">\n\t\t\t\t\t\t<figure class='core-component core-component-image image ratio-none js-core-component-image'><picture>\n\t\t\t<a\n\t\t\thref=\"https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/online-fitness-business-for-sale\/\"\n\t\t\ttitle=\"\"\n\t\t\ttarget=\"\"\n\t\t\t\t\t\tclass=\"link\">\n\t\t<\/a>\n\t\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/08\/pexels-anna-shvets-3987020-1-1-1-1271x1280.webp 1271w\"\n\t\ttype=\"image\/webp\"\n\t\/>\n\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/08\/pexels-anna-shvets-3987020-1-1-1-1271x1280.jpg 1271w\"\n\t\t\t\t\ttype=\"image\"\n\t\t\t\/>\n\n\t<img\n\t\tdata-src=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/08\/pexels-anna-shvets-3987020-1-1-1-1271x1280.jpg\"\n\t\talt=\"\"\n\t\t\t\t\twidth=\"1271\"\n\t\t\t\t\t\t\theight=\"1280\"\n\t\t\t\tloading=\"lazy\"\n\t\tclass=\"img js-lazyload\"\n\t\/>\n<\/picture><\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<h3 class=\"title heading-3\">\n\t\t\t\t\t\t<span class=\"num\">03.<\/span>\n\t\t\t\t\t\t<a href='https:\/\/www.unybrands.com\/zh-hans\/resource\/blog\/online-fitness-business-for-sale\/' title='Guide To Selling Your Small Fitness Business Online' class='core-component core-component-link link js-core-component-link'>Guide To Selling Your Small Fitness Business Online<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t<\/article>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<\/div>\n\t<div\n\t\tid=\"tabs-3-panel-1\"\n\t\trole=\"tabpanel\"\n\t\taria-labelledby=\"tabs-3-tab-1\"\n\t\tdata-index=\"1\"\n\t\ttabindex=\"0\"\n\t\tclass=\"panel  js-panel\">\n\t\t<div class=\"panel-content\">\n\t\t\t<div class=\"full\">\n\t\t\t\t\t\t\t<article class=\"post\">\n\t\t\t\t\t<div class=\"thumb\">\n\t\t\t\t\t\t<figure class='core-component core-component-image image ratio-none js-core-component-image'><picture>\n\t\t\t<a\n\t\t\thref=\"https:\/\/www.unybrands.com\/zh-hans\/resource\/podcast\/argometrix-breaking-down-the-value-of-a-brand\/\"\n\t\t\ttitle=\"\"\n\t\t\ttarget=\"\"\n\t\t\t\t\t\tclass=\"link\">\n\t\t<\/a>\n\t\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2023\/03\/convertkit-waxDxYM2XI4-unsplash-1-1280x853.jpg 1280w\"\n\t\ttype=\"image\/webp\"\n\t\/>\n\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2023\/03\/convertkit-waxDxYM2XI4-unsplash-1-1280x853.jpg 1280w\"\n\t\t\t\t\ttype=\"image\"\n\t\t\t\/>\n\n\t<img\n\t\tdata-src=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2023\/03\/convertkit-waxDxYM2XI4-unsplash-1-1280x853.jpg\"\n\t\talt=\"\"\n\t\t\t\t\twidth=\"1280\"\n\t\t\t\t\t\t\theight=\"853\"\n\t\t\t\tloading=\"lazy\"\n\t\tclass=\"img js-lazyload\"\n\t\/>\n<\/picture><\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"play\">\n\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t<span><svg viewBox=\"0 0 21 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0.507812 0.617781V20.8203L20.7103 10.7193L0.507812 0.617781Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<h3 class=\"title heading-3\">\n\t\t\t\t\t\t<span class=\"num\">01.<\/span>\n\t\t\t\t\t\t<a href='https:\/\/www.unybrands.com\/zh-hans\/resource\/podcast\/argometrix-breaking-down-the-value-of-a-brand\/' title='Argometrix | Breaking Down The Value Of A Brand' class='core-component core-component-link link js-core-component-link'>Argometrix | Breaking Down The Value Of A Brand<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t<\/article>\n\t\t\t\t\t\t\t<article class=\"post\">\n\t\t\t\t\t<div class=\"thumb\">\n\t\t\t\t\t\t<figure class='core-component core-component-image image ratio-none js-core-component-image'><picture>\n\t\t\t<a\n\t\t\thref=\"https:\/\/www.unybrands.com\/zh-hans\/resource\/podcast\/stord-how-supply-chain-can-help-scale-dtc-brands\/\"\n\t\t\ttitle=\"\"\n\t\t\ttarget=\"\"\n\t\t\t\t\t\tclass=\"link\">\n\t\t<\/a>\n\t\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/05\/oladimeji-ajegbile-Ix1mqt74_rs-unsplash-scaled.webp 1w\"\n\t\ttype=\"image\/webp\"\n\t\/>\n\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/05\/oladimeji-ajegbile-Ix1mqt74_rs-unsplash-scaled.jpg 1w\"\n\t\t\t\t\ttype=\"image\"\n\t\t\t\/>\n\n\t<img\n\t\tdata-src=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/05\/oladimeji-ajegbile-Ix1mqt74_rs-unsplash-scaled.jpg\"\n\t\talt=\"\"\n\t\t\t\t\twidth=\"1\"\n\t\t\t\t\t\t\theight=\"1\"\n\t\t\t\tloading=\"lazy\"\n\t\tclass=\"img js-lazyload\"\n\t\/>\n<\/picture><\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"play\">\n\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t<span><svg viewBox=\"0 0 21 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0.507812 0.617781V20.8203L20.7103 10.7193L0.507812 0.617781Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<h3 class=\"title heading-3\">\n\t\t\t\t\t\t<span class=\"num\">02.<\/span>\n\t\t\t\t\t\t<a href='https:\/\/www.unybrands.com\/zh-hans\/resource\/podcast\/stord-how-supply-chain-can-help-scale-dtc-brands\/' title='Stord | Supply Chain: How to Scale DTC Brands Quickly with Joe McIntyre' class='core-component core-component-link link js-core-component-link'>Stord | Supply Chain: How to Scale DTC Brands Quickly with Joe McIntyre<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t<\/article>\n\t\t\t\t\t\t\t<article class=\"post\">\n\t\t\t\t\t<div class=\"thumb\">\n\t\t\t\t\t\t<figure class='core-component core-component-image image ratio-none js-core-component-image'><picture>\n\t\t\t<a\n\t\t\thref=\"https:\/\/www.unybrands.com\/zh-hans\/resource\/podcast\/orange-klik-preparing-your-amazon-fba-business-for-an-exit-a-qa-with-fba-aggregator-unybrands\/\"\n\t\t\ttitle=\"\"\n\t\t\ttarget=\"\"\n\t\t\t\t\t\tclass=\"link\">\n\t\t<\/a>\n\t\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/05\/soundtrap-uCNrr-3i2oI-unsplash-scaled.webp 1w\"\n\t\ttype=\"image\/webp\"\n\t\/>\n\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/05\/soundtrap-uCNrr-3i2oI-unsplash-scaled.jpg 1w\"\n\t\t\t\t\ttype=\"image\"\n\t\t\t\/>\n\n\t<img\n\t\tdata-src=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/05\/soundtrap-uCNrr-3i2oI-unsplash-scaled.jpg\"\n\t\talt=\"\"\n\t\t\t\t\twidth=\"1\"\n\t\t\t\t\t\t\theight=\"1\"\n\t\t\t\tloading=\"lazy\"\n\t\tclass=\"img js-lazyload\"\n\t\/>\n<\/picture><\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"play\">\n\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t<span><svg viewBox=\"0 0 21 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0.507812 0.617781V20.8203L20.7103 10.7193L0.507812 0.617781Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<h3 class=\"title heading-3\">\n\t\t\t\t\t\t<span class=\"num\">03.<\/span>\n\t\t\t\t\t\t<a href='https:\/\/www.unybrands.com\/zh-hans\/resource\/podcast\/orange-klik-preparing-your-amazon-fba-business-for-an-exit-a-qa-with-fba-aggregator-unybrands\/' title='Orange Klik | Preparing Your Amazon FBA Business For An Exit \u2013 A Q&#038;A With FBA Aggregator unybrands' class='core-component core-component-link link js-core-component-link'>Orange Klik | Preparing Your Amazon FBA Business For An Exit \u2013 A Q&#038;A With FBA Aggregator unybrands<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t<\/article>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<\/div><\/div>\n<\/div><\/div>\n\t\n\t\t\t<div class=\"bottom\">\n\t\t\t<a href='https:\/\/unybrands.com\/resources\/' title='See All' class='core-component core-component-button button style-primary js-core-component-button'><span class=\"button-wrapper\">\n\t\t\n\t\t<span class=\"button-text\">See All<\/span>\n\t<\/span><\/a>\n\t\t<\/div>\n\t<\/div><\/section>\n\n<section data-key='section-3' class='core-section core-section-hero-callout hero-callout spacing-top-large spacing-bottom-large js-core-section-hero-callout'><div class=\"wrapper full no-padding\">\n\t<div class=\"infos\">\n\t\t<div class='core-component core-component-rich-text rich-text style-light js-core-component-rich-text'><h2 class=\"display-1\" style=\"text-align: center;\">Ready to sell?<\/h2>\n<p class=\"text-large\" style=\"text-align: center;\"><strong>Not only do we understand the power, growth potential and value of e-commerce brands on and off Amazon &#8211; we have years of experience in buying, integrating and building digital brands at a fast pace.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href='https:\/\/unybrands.com\/contact\/' title='Talk to an Expert' class='core-component core-component-button button style-primary js-core-component-button'><span class=\"button-wrapper\">\n\t\t\n\t\t<span class=\"button-text\">Talk to an Expert<\/span>\n\t<\/span><\/a><\/p><\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"background\">\n\t<figure class='core-component core-component-image image ratio-none js-core-component-image'><picture>\n\t\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/10\/careers-1280x578.webp 1280w\"\n\t\ttype=\"image\/webp\"\n\t\/>\n\n\t<source\n\t\tsrcset=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/10\/careers-1280x578.jpg 1280w\"\n\t\t\t\t\ttype=\"image\"\n\t\t\t\/>\n\n\t<img\n\t\tdata-src=\"https:\/\/www.unybrands.com\/wp-content\/uploads\/2022\/10\/careers-1280x578.jpg\"\n\t\talt=\"\"\n\t\t\t\t\twidth=\"1280\"\n\t\t\t\t\t\t\theight=\"578\"\n\t\t\t\tloading=\"lazy\"\n\t\tclass=\"img js-lazyload\"\n\t\/>\n<\/picture><\/figure>\n<\/div><\/section>","protected":false},"template":"","resource":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Listen To Richard Cohen Demystify LOIs With The Fortia Group<\/title>\n<meta name=\"description\" content=\"In this podcast, our VP of Operations and General Counsel joins other experts in the aggregator space to speak on the ins and outs of a letter of intent (LOIs).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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