We integrate each brand onto our next-generation e-commerce platform enabling them to reach new heights.


When founders are looking to sell their e-commerce business, they come to us. Whether you’re on Amazon, Shopify, or Walmart, we know how to take your brand to the next level. Thanks to our extensive years of experience in online retail, you can trust your brand with us.

Our incredibly well-rounded team will work tirelessly to grow your brand as we take it over, leveraging our proprietary technology specifically engineered to boost e-commerce businesses.


See Our Process


We look at brands within 8 specific product categories:

Pet Care, Personal Care, Home Care, Supplements, Baby & Juvenile, Garden & Outdoor, Sports & Fitness, and Home, Lifestyle Culinary & Arts.

We work fast, reliably, and with integrity. Throughout the buying process, our Buy-and-Build team will be there every step of the way.


We are a technology and data-driven company with the goal to operate and scale brands globally.

Once we have acquired your brand, it’s our turn to develop and build it on our multichannel platform.


We focus on long-term growth and sustainability — taking your company to new heights by leveraging our significant e-commerce and consumer brand experience, and collaborating with best-in-class partners.

Our values are the driving force behind everything we do.


Commitment To Our Brands

We commit to being the best steward for each of our brands giving them the attention to detail that they deserve.

Catering To Our Customers

Our customers' needs are of the utmost importance to us and is the foundation of our business.

Continued Growth

We aspire to build and grow unybrands far into the future and enable the wellbeing of our company, brands and our consumers.


We are dedicated to creating and growing a diverse environment and to be inclusive in all ways. We recognize that differences in each of us brings an unmeasurable value and richness to our company.


Our organization strategy focuses on the growth of our individual employees and results in overachievement of our end business objectives.


We hold ourselves to the highest standards of accountability to our brands, organization and customers. We promise to show up for each of them in the strongest way possible.


We believe transparency and honesty come first within our company and with our consumers.

One Team

While being globally located, we are all one team and thrive on the basis of working hard together to achieve our common goals.

Our Team

01 / 05
Ulrich Kratz Co-Founder and CEO
Eugen Miropolski Co-Founder
Christian Harnischfeger Co-Founder
Emma Cogbill Director of People
Richard Cohen Vice President of Operations & General Counsel
Carmela Cugini Chief Commercial Officer
Elvis Dieguez Chief Technology Officer
Brendan Feinberg Vice President of Investments & Integration
Mark B. Goldfinger Vice President of Growth
Robyn Laguette Chief Financial Officer
Alexey Lankin Director of Growth, EMEA
Gabby Michnoff Director of People, US
Korion Morris Director of Growth, US
Vera Nieuwland Director of Product and Brand Strategy
Benno Sader Business Development Representative
Nicole Wang Director, Head of China Expansion

Ready to sell?

We understand the power, growth potential and value of e-commerce brands on and off Amazon.


We have years of experience in buying, integrating and building digital brands at a fast pace.


Talk to an Expert